APPLEBUM is a brand that consistently kicks cliches the curb, pushing the creative edge. Their range of products mixes a love of nostalgia and sportswear with an unpredictable cleverness. That vision is not absent in their fitted baseball cap program. The latest piece to emerge showcases exactly why they remain one of our favorite designers.
For the Army Patchwork NEW ERA 59Fifty fitted cap, APPLEBUM sourced several used pairs of Thai Army issued pants. Each were hand selected for their wear, texture and color. The pants were cut into sized strips to create an irregular frayed patchwork fabric. We are calling this "military madras".
This hat is a proof of concept, one-of-one sample, which sadly is not destined for production anytime soon. (Before the thought crosses your mind, it is not for sale - we asked.) We have been told the amount of steps required to produce this piece pushed the MSRP way out the park.
The photos on a menu are no substitute for the real thing. This proves the point. While this is truly a disappointment for AB fans, we can appreciate the thought process and craftsmanship behind this impressive design.
The Army Patchwork cap makes a cameo appearance in APPLEBUM's Autumn / Winter 2011 look book. Shown here, the piece is modeled by Japanese Hip Hop pioneer TwiGy Al Salaam. A behind the scenes video of the photo shoot follows on the next page.
Look for APPLEBUM's latest collection to appear on their online store within weeks.