SAMSUNG has chosen “The King” Lebron James as their celebrity endorser for new Galaxy Note. In their most recent commercial campaign, “The King” is seen wearing a co-branded NEW ERA / NIKE 59Fifty fitted with his “Heart of a Lion” logo. The cap gets serious feature time in this string of commercials which follows Lebron from his home, food truck, to the barber shop. No words on if this is just a sample or product placement for an upcoming release. Check the commercial after the jump. Feeling the concept (or not)? Leave a comment.